7 Techniques to Increase Your Hiring Process

Increase Your Hiring Process

Hiring new talent is an inevitable and critical part of being a business leader, and it’s more complicated than just reviewing resumes and conducting interviews. There are many employer mistakes that might deter candidates, from poorly-crafted job descriptions to lack of communication about applications. However, there are also a few steps you can take that might ease the process and encourage only the best applicants. Here are six tips to improve your hiring process. 1. Build a strong employer brand According to an Office Vibe report, more than 75 percent…

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What You Need to Know about Small Business and Service Animals

Service Animals

Businesses from airlines to restaurants to taxis are finding themselves in hot water due to their lack of understanding the rules governing service and emotional support animals. It’s important that organizations – and especially, small businesses – know when and how to accommodate people with service animals to ensure that everyone has the safest and most pleasant experience with your company as possible. Service Animals According to the Department of Justice, service animals are classified, as a dog – and vary rarely, a miniature horse – that has been “individually…

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Influencer Marketing 101 : 11 Benefits for Your Small Business

influencer marketing

As you scroll through your social media feeds, you may have noticed people with large followings promoting products or brands. They could be celebrities or just everyday people with a few thousand followers. According to Influencer Marketing Hub, an influencer ultimately uses their authority, expertise and/or position in an engaging, authentic way to affect how their audience purchases items. Often, influencers have a niche, such as street fashion, paleo food or natural beauty products. “Influencer marketing is a low-cost way to get a brand in front of new eyes,” explained Lindsay Patton-Carson, vice president…

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